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  1. #1
    CreditCardGuru
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    Cool Who is CF Frost?

    You may (or may not) have noticed the name used on nearly every American Express credit card advertisement and commercial. The name is CF Frost, aka Charles Frost. This is a real person that worked for the ad firm Ogilvy and Mather as an account executive. He was the one that created the "Do you know me?" campaigns for Amex. They decided to use his name CF Frost on the cards because they figured it would be better than using some made up name like John Doe, or making up a new name, because someone out there would probably have that name and sue for it being used. Charles Frost left O&M to found his own ad agency in New York but he and American Express always remained "friends" despite his departure.

    During a fund-raising event hosted by American Express for the restoration of the Statue of Liberty, Charles Frost was distinguished as an honored guest. He was even featured in a skit during the event for his famous slogan.

    So if you ever wondered who CF Frost was, now you know.
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    Reply With Quote Reply With Quote     May 18, 08, 1:15 am
  2. #2
    bikermike
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    I have noticed that before.... interesting to point out I had never really gave it much thought before. The question is... is Chuckie Frost getting some big fat residual payments?
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    Reply With Quote Reply With Quote     May 20, 08, 7:15 pm
  3. #3
    Mogul of Pineapples
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    I noticed that before and wondered. Is this dude still alive? I agree with the guy above me - Mr. Frost deserves royalty checks from American Express!
    Disclosure: I am a moderator/paid staff of this site, which does have advertising relationships with some credit cards that are discussed. Regardless, anything I say is my honest opinion.

    Current Cards:     American Express: Blue Cash, Simply Cash Bank of America: WorldPoints Platinum Plus Chase: Amazon, British Airways, Cash Plus Rewards, Freedom, Ink Cash Citi: Thank You Premier, Dividend Platinum Select Discover: More
    Primary Everyday Card: American Express Blue Cash
    Primary Travel Card: Citi Thank You Premier
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    Reply With Quote Reply With Quote     Jun 7, 08, 6:01 pm
  4. #4
    sreeja
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    Charles Frost or Chuck was an account executive for the advertising firm of Ogilvy and Mather .Luckily for Chuck, the number on the credit card was not his real American Express card number. Mr. Frost later left there and establish his own ad agency in Manhattan, but he remained on good terms with the folks at American Express.
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    Reply With Quote Reply With Quote     Jun 18, 08, 12:50 am
  5. #5
    Rajeta
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    That's cool. So is there a story behind JL Benjamin too?
    Last edited by Rajeta; Sep 7, 08 at 7:05 am.
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    Reply With Quote Reply With Quote     Sep 6, 08, 10:50 am
  6. #6
    Mogul of Pineapples
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    Quote Originally Posted by Rajeta View Post
    That's cool. So is there a story behind JL Benhamin too?
    Who's that?
    Disclosure: I am a moderator/paid staff of this site, which does have advertising relationships with some credit cards that are discussed. Regardless, anything I say is my honest opinion.

    Current Cards:     American Express: Blue Cash, Simply Cash Bank of America: WorldPoints Platinum Plus Chase: Amazon, British Airways, Cash Plus Rewards, Freedom, Ink Cash Citi: Thank You Premier, Dividend Platinum Select Discover: More
    Primary Everyday Card: American Express Blue Cash
    Primary Travel Card: Citi Thank You Premier
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    Reply With Quote Reply With Quote     Sep 6, 08, 11:10 pm
  7. #7
    Rajeta
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    Quote Originally Posted by Mogul of Pineapples View Post
    Who's that?
    Sorry for the typo, meant JL Benjamin. That's the name on pretty much every picture of the centurion I've seen.

    http://img.photobucket.com/albums/v4...turionCard.jpg

    Like that one, and the one in your av.
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    Reply With Quote Reply With Quote     Sep 7, 08, 7:07 am
  8. #8
    Mogul of Pineapples
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    Good question, I don't know. I Googled "J.L. Benjamin" and "Centurion" and no results. Maybe another ad exec?

    If someone on here is bored contact American Express P.R. dept and ask. Here's their media contact info: Media Contacts/Alphabetical
    Disclosure: I am a moderator/paid staff of this site, which does have advertising relationships with some credit cards that are discussed. Regardless, anything I say is my honest opinion.

    Current Cards:     American Express: Blue Cash, Simply Cash Bank of America: WorldPoints Platinum Plus Chase: Amazon, British Airways, Cash Plus Rewards, Freedom, Ink Cash Citi: Thank You Premier, Dividend Platinum Select Discover: More
    Primary Everyday Card: American Express Blue Cash
    Primary Travel Card: Citi Thank You Premier
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    Reply With Quote Reply With Quote     Sep 7, 08, 8:38 pm
  9. #9
    Floppster
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    I am always surprised how many new things a human can learn by just browsing through chat boards

    Blue seems to be linked to L A Webb
    Jet Blue seems to be linked to J B Atkins
    Plat, Green, Gold, Cent seems to be linked to C F Frost
    True Earnings (Costco) seems to be linked to G M Roeglin

    Frankly I never really paid attention to these names.
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    Reply With Quote Reply With Quote     Sep 29, 08, 7:15 pm
  10. #10
    The Fuzz
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    These are great questions. I've wondered the same thing myself on a number of occasions. I'm a trainer for American Express and I've sent off a couple of emails to get the answers. I'll come back and post what I've found.
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    Reply With Quote Reply With Quote     Oct 6, 08, 1:32 pm
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